This is the first of three resources for OCR Cambridge Technicals in IT: Unit 13 Social Media and Digital Marketing optional unit.
Part 1 focuses on Digital Marketing tools
Part 2 will focus on Digital Marketing Strategies
Part 3 will focus on Digital Marketing Campaigns
The presentation focuses mainly on the tools used within Digital Marketing:
Traditional Marketing v Digital Marketing
Social Media Marketing
Paid and Organic searches
Search Engine Optimisation (SEO)
Search Engine Marketing (SEM)
Pay Per Click (PPC)
Landing Page Optimisation (LPO)
The worksheet enables the students to explore these tools in more depth to gain a better understanding.