Integrated Marketing Mix Lesson: AQA Business A level: Context Beer Industry

Integrated Marketing Mix Lesson: AQA Business A level: Context Beer Industry

Full lesson focusing on an integrated marketing mix with an Introduction of analysis of beer industry to start the conversation before moving onto looking at different types of Beer (normally I bring in props) and Beer market data with different usage habits... then a decision making activity on designing a beer for a target market which is quite good as it shows what Carlsberg actually did (which is normally very different to what the students normally come up with).
JonathanYoung
Fill in the Blanks Revision Workbook/Questions: 1st Term of Lower 6 AQA Business A level

Fill in the Blanks Revision Workbook/Questions: 1st Term of Lower 6 AQA Business A level

Designed to help my students consolidate their understanding from the 1st term of their AQA Business A level. Helpful for lower 6 students in the early stages of the course and for upper 6 to revise these elements of the course. Available in fully editable word format. 12 pages of revision questions, tables and situations to explain (by filling in and answering the questions..) covering the topics within the intro to business and marketing parts of the 1st year of the course. Split into 4 sections: where students have questions and tables to fill in What is business - early questions Different legal forms - sole trader, Ltd, PLC, Share prices and market capitalization Some financial objectives - revenues, costs, profits, contribution, break-even Understanding markets and marketing - covering all element of the spec in these areas
JonathanYoung
Market Segmentation and Markets (1-2 lessons) : AQA Business A Level: Context: Cinema Mkt

Market Segmentation and Markets (1-2 lessons) : AQA Business A Level: Context: Cinema Mkt

Full lesson (or two) on powerpoint focused on Market Segmentation. full of activities and 2ndary market research data that can be printed out and then blown up on A3 sheets - or use the word sheets attached which students can work through & prepare answers to the questions.. Starts off with Kineasthetic move around room starter (not necessarily needed) then looks at data on cinema market - allowing teaching of confidence intervals (new on AQA spec). then there is some data on different cinema - link to mass and niche markets - helps data analysis and discussion of factors that influence demand then decision making activities as a manager based on the data allowing for link to benefits of market research and so then the scientific decision making model if you wish
JonathanYoung
Kinesthetic starter Activity Functional Areas

Kinesthetic starter Activity Functional Areas

Developed this Kineasthetic starter for Yr 10 Applied GCSE Business Studies as an introduction to functional areas and organisational structure. There is also an element of problem solving as pupils must work out which area applies to them before starting the kineasthetic part. Activity 1 has functional areas & functional area descriptions. Activity 2 can be used for the 2nd half of the class with functional areas é job descriptions. Activity 3 has all the class problem solving before moving around.
JonathanYoung
Porters 5 forces  (2 or 3 lessons)-  industry profitability + is the firm in a strong position?

Porters 5 forces (2 or 3 lessons)- industry profitability + is the firm in a strong position?

2 or 3 lessons on Porters 5 forces.. why does profitability in industries differ before a focus on competitive rivalry and then an a focus on firms with a judgment activity on if X is in a strong position. then look at other firms in different industries and different contexts and why 5 forces analysis matters before moving onto situations/contexts that change the competitive environment (before moving onto external environment)
JonathanYoung
Stakeholders - Who's got the Xfactor?

Stakeholders - Who's got the Xfactor?

Found this engaged a Year 10 Applied GCSE Business Studies class into the topic of stakeholders and the varying interest and influence on the program as a business. However can be adapted for Post 16 use. The activity can be differentiated through adding or removing stakeholders or even adding to the complexity of stakeholders.
JonathanYoung
Which is the "Right" Strategy -ANSOFFs Growth Strategies

Which is the "Right" Strategy -ANSOFFs Growth Strategies

Whole lesson as a combined adaptation on other ideas out there.. probably could get 2 (x 1hr) lessons out of this Way of deriving Ansoff's strategy from a scenario Lots of recent strategy stories..can be used for plotting/discussion then explanation of the model and an activity that helps question the idea of risk...traditionally but even in strategies the level of risk differ according to the context/situation .. so it depends on factors.. Another cut out Kineasthetic activity which helps with this... & is better than the stories as saves time and gets them moving things around the matrix..
JonathanYoung
Do ethics matter- intro to ethics and different perspectives

Do ethics matter- intro to ethics and different perspectives

worked well - got them to watch the 30mins panaroma before hand as flip Starts off with different situations and what would you do then do you think this "right" activity then looks at a problem industry (gambling) - lots of data and link to Flip learning video to watch Ends with an essay title to be planned in class and written outside of class.
JonathanYoung
Culture  - what is it and why does it matter?

Culture - what is it and why does it matter?

Powerpoint full of different activities Pictures to ask what does it suggest about culture what culture is Analysis of culture using Model Explaining why different types of cultures matter writing activity Flip activity looking at Culture for a business at Undercover Boss
JonathanYoung
Should 'X' Float / become a PLC

Should 'X' Float / become a PLC

what facebook right to float (looking backwards as easier to look at the data then..) Data activity powerpoint with visuals / links for depends on arguments then looking at a failed IPO and should their investors be happy with facebooks performance since
JonathanYoung