Hero image

Michael Cawdrey's Shop

Average Rating4.09
(based on 87 reviews)

I provide resources ranging from full lessons to assignment briefs for GCSE and BTEC Business Studies alongside GCSE Computing. I currently work as a Further Education Business Lecturer, Standards Verifier and Examiner for a large awarding body.

453Uploads

141k+Views

96k+Downloads

I provide resources ranging from full lessons to assignment briefs for GCSE and BTEC Business Studies alongside GCSE Computing. I currently work as a Further Education Business Lecturer, Standards Verifier and Examiner for a large awarding body.
BTEC Level 2 Tech Certificate in Marketing Unit 1: Marketing in Business A1: Marketing
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 2 Tech Certificate in Marketing Unit 1: Marketing in Business A1: Marketing

(0)
This full lesson covers A1 of Unit 1: Marketing in Business for the Level 2 Technical Certificate in Business. The lesson covers; Defining what Marketing is Customer wants and needs Pricing Sales Teams Cold Calling Following up on leads Presenting and demonstrating Relationships with new and existing customers Marketing initiatives The lesson contains links to external media and tasks to engage learners.
BTEC Level 2 Technical Certificate in Marketing Unit 1: Marketing in Business C4 Regulations
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 2 Technical Certificate in Marketing Unit 1: Marketing in Business C4 Regulations

(0)
This lesson covers C4 Regulating Marketing and Advertising to Customers as part of the BTEC Level 2 Technical Certificate in Marketing. Areas covered include; Knowledge and understanding of the relevant regulations that apply to marketing and advertising, their importance and how these are applied by marketers. • Marketing and advertising must be legal, decent, honest, truthful, and socially responsible. • Advertising codes: the UK’s independent advertising regulator the Advertising Standards Authority (ASA) sets codes to make sure adverts across UK media stick to the advertising rules. • The Consumer Protection from Unfair Trading Regulations 2008 (CPRs): legislation to prevent businesses from misleading or harassing customers when advertising
BTEC Level 2 Technical Certificate in Marketing Unit 1: Marketing in Business D2 Market Research
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 2 Technical Certificate in Marketing Unit 1: Marketing in Business D2 Market Research

(0)
This lesson covers D2 of Unit 1: Marketing in Business for the Level 2 Technical Certificate in Marketing. This session includes; Qualitative research • Quantitative research • Primary research: new research carried out directly with potential customers. • Primary research • Secondary (desk) research: using existing research from third parties. market reports, sector reports, commercial research, government reports. • Sampling: getting opinions from several people from a specific group to find out about the whole group. • Appropriateness of research: validity, reliability, currency, cost.
BTEC Level 2 Technical Certificate in Marketing Unit 1: Marketing in Business E4 Factors to Consider
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 2 Technical Certificate in Marketing Unit 1: Marketing in Business E4 Factors to Consider

(0)
This full lesson covers E4 Factors Affecting Marketing for Unit 1: Marketing for Business as part of the Technical Certificate in Marketing. Areas covered include; Internal factors affecting marketing: business objectives, business culture, operational issues, finance (costs, budgetary constraints), timescales. • External factors affecting marketing: economic environment, competitor actions, ethical considerations, social and political issues, cultural issues, technology and technological change, market dynamics. • Situational analysis for making marketing decisions: Political, Economic, Social, Technological, Legal, Ethical (PESTLE); used by marketers to analyse and monitor the external marketing environment factors that have an impact on a business o Strengths, Weaknesses, Opportunities, Threats (SWOT)
BTEC Level 2 Technical Certificate in Marketing Unit 1: Marketing in Business E1 Types of Marketing
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 2 Technical Certificate in Marketing Unit 1: Marketing in Business E1 Types of Marketing

(0)
This lesson covers E1 of Unit 1: Marketing for Business, including; • Customer: a person who buys goods or services. • Consumer: a person who uses the products or services they have bought or were bought for them. • Business to consumer (B2C) marketing: attempting to reach a category of people that will be likely to purchase/use the product or service. • Mass marketing: advertising or promoting to a wide variety of audiences, attempting to appeal to all types of customer. • Niche marketing: aiming a product at a specific type of customer, usually a smaller segment of a larger market
BTEC Level 2 Technical Award in Enterprise Component 1: Exploring Enterprises A4 Entrepreneurs
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 2 Technical Award in Enterprise Component 1: Exploring Enterprises A4 Entrepreneurs

(0)
This full lesson covers A4: Entrepreneurs for the BTEC Level 2 Technical Award in Enterprise Component 1: Exploring Enterprises, including; Reasons for starting own enterprise – to be your own boss, to pursue a hobby, flexibility. • Characteristics of entrepreneurs: focus, passion, motivated and dedicated, inventive or innovative, proactive, confident, flexible and adaptable, resilient, having vision and the capacity to inspire. • Skills for success: knowledge of industry/sector, technical skills, interpersonal communication skills, planning, time management, negotiation, prioritising tasks, problem solving, managing risk.
BTEC Level 2 Technical Award in Enterprise - Component 1: Exploring Enterprises B1 Customer Needs
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 2 Technical Award in Enterprise - Component 1: Exploring Enterprises B1 Customer Needs

(0)
This full lesson covers B1 Customer Needs of the BTEC Level 2 Technical Award in Enterprise - Component 1: Exploring Enterprises, including; • The importance of anticipating and identifying customer needs. • Identifying customer expectations: o good-value products o rapid response to enquiries o clear and honest information. • After-sales service. • The ways in which different products can be linked to different kinds of customers according to age, gender, income, lifestyle and location
BTEC Level 2 Technical Award in Enterprise - Component 1: Exploring Enterprises C1 Internal Factors
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 2 Technical Award in Enterprise - Component 1: Exploring Enterprises C1 Internal Factors

(0)
This full lesson covers C1: Internal Factors for BTEC Level 2 Technical Award in Enterprise - Component 1: Exploring Enterprises, including; Factors within the control of the enterprise that can impact positively or negatively on costs, to include: o understanding the market – who the competition is, what customers want o keeping customers satisfied – the ability to meet customer needs better than its competitors on quality, price, features, customer service, availability, convenience o effective planning and financing o marketing and promoting the enterprise o unforeseen human resources costs, e.g. staff illness