Introductory lesson and worksheet for the Advertising topic within ‘Component 3 – Promotion and Finance for Enterprise’. This resources has been created for the BTEC Tech Award in ENTERPRISE Level 1/Level 2 but is suitable for the overall topic of why businesses choose to advertise. Content is great for introducing the students to the concepts behind advertising and the different reasons why enterprises choose to do it. Included - Teacher Powerpoint - with Objective, Outcomes and lesson content Student Worksheet - with extension task and homework