Share your TES Teach lesson 101: Tweet it. Post it.
by Gabe Baker and Emily Schickli
Help educators everywhere by sharing your innovative TES Teach lessons with them on the two main social platforms that make it easy: Twitter and Facebook. Of course, sharing goes two ways! By connecting with other educators, you get inspiration for creating and using lessons in new ways too.
Twitter has a massive community of teachers. It’s more common than ever to see teachers building out their “professional learning networks” (PLNs) on Twitter, and it’s a popular place for collaborative exchange and dialogue.
On Twitter, communities and conversations around a certain topic are often organized around a hashtag. When you include a hashtag in a tweet, people who are searching for that hashtag are able to find your tweet. For an example of a hashtag in action, log into Twitter and search for #edchat. #edchat is often rather broad, but you can search other hashtags for more specific topics and disciplines (e.g. #mathchat, #engchat, #ipad, #byod). See this page for a large list of education-related hashtags and another primer.
If you think your TES Teach lesson would be valuable to educators who follow a certain hashtag, you should include that hashtag in a tweet. For example, you may tweet: “Check out the new @tes_teach I made [link], a group project on The Great Gatsby #litchat #engchat”.
Building Your Audience
People who “follow” you on Twitter will also see your tweets, so the more followers you have who might be interested in your TES Teach lessons, the better. Teachers are often willing to “follow back,” which means that if you follow them they will in turn follow you.
If you respond to someone’s tweet with a thoughtful or constructive comment, they may be more inclined to follow you and see what you tweet about in the future. People may also want to follow you if they know that you have more to offer than just your TES Teach lessons. Tweet about other things related to education and contribute your thoughts to popular discussions on Twitter about other education issues.
Space out tweets about your TES Teach lessons: don’t tweet about them too much within a short amount of time. This will ensure your followers don’t perceive you to be a spammer. To make the most of your tweets, we recommend reserving them for the TES Teach lessons you’re most confident in.
Stay aware of trends: Use Twitter to check in with the educational community, so you’re aware of what’s trending, new ideas, and desired content.
Always be a learner: see how other teachers promote their TES Teach lessons through Twitter and look for best practices that you can use or even improve upon.
Follow us @tes_teach: we’ll often tweet about TES Teach lessons and authors we think are outstanding!
Teachers like to connect with each other, and one of the ways you may be connected to other teachers is through Facebook. Believe it or not, many teachers actually use Facebook to look for teaching materials. As a starting point, friend us on Facebook, and you'll see all of the other education thought leaders who use TES Teach and could benefit from your work.
How to Use It
If you think your Facebook followers may be interested, you can link to your TES Teach profile or a particular lesson in a status update. You don’t want to do this too often, though, as this may tire some of your followers. Save it for the TES Teach lessons you’re particularly proud of.
If you don’t want to use your personal Facebook page for this purpose, you can create a separate “business” page dedicated entirely to promoting your lessons. You can link to this page from your blog or other social accounts, and you can share a link to this page on your main Facebook page. You can see this Facebook page as an extension of your TES Teach personality, and you can post all manner of education-related things besides links to your lessons, for example status updates, photos, or links to interesting content.
We hope this guide was helpful! Questions? Email us at firstname.lastname@example.org.