Marketing Manager

We are seeking to appoint an energetic, proactive and creative Marketing Manager whose focus will be on content creation and execution across all channels to inspire our target audience and position the College as the first choice destination for year 11 students seeking an academic route.

The ideal candidate will have experience of delivering high-quality, innovative communications, along with digital marketing expertise.

Working alongside the Marketing Co-ordinator, the Marketing Manager’s responsibilities will include:

·        Developing the annual marketing plan, including recruitment and conversion activity

·        Seeking content to include in marketing communications and position the College as the best academic choice on Wirral

·        Developing and testing strategies to target prospective students and parents with relevant, timely and engaging content

·        Developing engaging written and visual content to be used across channels

·        PR – writing news stories and press releases

·        Developing the College prospectus

·        Managing the College website, both in terms of showcasing the College and meeting statutory guidance

·        Implementing the College’s paid digital advertising campaigns

·        Submitting award entries

·        Supporting internal communications

·        Working with the Marketing Co-ordinator to re-invigorate the College’s social media presence

·        Designing and delivering world class College recruitment and conversion events

·        Video production and editing

·        Photography

·        Building the College alumni network