Admissions and Marketing Manager

Overview:

The person in post will have responsibility for the end-to-end delivery of the admissions and marketing function, ensuring an excellent level of service and working closely with the Head and Deputy Heads to deliver pupil numbers at all points of entry and deliver on the School’s marketing strategy.

 Admissions

1. Oversee the admissions process from first enquiry to entry, ensuring that all correspondence, communications and meetings with prospective parents and pupils reflect the high quality of the School’s all-round educational provision
2.  Manage the enrolment pipeline and admissions data, maintaining analyses for regular meetings with the Bursar and Head and for presentation to the Board of Governors
3. Maintain regular contact with the Head/Deputy Heads to ensure close liaison on the selection and recruitment of pupils
4. Manage the admissions MIS updating records, statuses and documentation as applications progress through the admissions journey
5. Lead on the new parent experience – organisation and delivery of transition events and activities and the preparation of joining information for incoming families, including maintaining the School’s parent portal (My School Portal) for new families
6. Lead on the organisation and delivery of the School’s annual Open Morning and Reception Open Afternoon
7. Organise dates, bookings and the delivery of regular tours, as well as arranging Taster Mornings for prospective pupils, with follow-up post-event
8. Maintain excellent working relations with feeder nurseries, organising visits and events so that they retain a good understanding of the School and recommend The Study to their parents
9. Oversee the collection, recording and transfer of pupil information in readiness for the start of school
10. Work closely with Marketing on lead generation and delivering and evaluating key marketing initiatives
11. Oversee the statutory reporting of leaving and joining pupils and the delivery of the annual Census returns
12. Lead on Tier 4 compliance for the School
13. Maintain awareness of best practice and national and local developments in admissions

 Marketing and Communications

1. Managing the school’s social media accounts, including content creation and post scheduling Lead digital marketing across all channels: School website, Facebook, Instagram and Twitter, with the goal of growing enquiries and visits to the School, reinforcing the School’s ethos and building brand equity
2. Creating marketing materials (print and digital) – Adobe suite and experience with Canva beneficial
3. Updating internal presentation of the school brand, including signage, displays and photography
4. Manage website updates, such as core information, imagery and news articles
5. Maintain listings on school search directories
6. Maintain print advertising schedule and provide artwork on time
7. Manage and coordinate the school’s pupil imagery consent forms and ensure all imagery is stored and collected in line with school policies
8. Lead the planning and delivery of Open Days (virtual and on site) and other outward facing events held at the School, including senior schools’ events and alumnae events
9. Assist on various bespoke projects and developments within the school.
10. Undertake such other comparable duties as the Head requires.