Marketing Manager

We are looking for a senior marketing professional to head up our marketing activities on a part-time, remote-first basis. 

Tutors International, a premium provider of bespoke residential tutoring services, is seeking an experienced Marketing Manager. This part-time, remote role offers flexible working hours and is integral to leading our strategic marketing initiatives. 

This role is suited for a marketing professional who thrives in a dynamic, remote environment and is passionate about creating impactful marketing strategies and content. If you are looking to lead marketing efforts for an esteemed organisation and contribute to its storied tradition of excellence, we welcome your application.

Summary of the role

This role will require an understanding of the full marketing mix, from PR and content to events and social. With Tutors International’s 25th anniversary and exciting brand collaborations, we are seeking someone who can increase brand awareness and take us confidently into the next phase of growth. 

You will play a central role within the organization, acting as the primary liaison across different departments, aligning marketing strategies with our bespoke service offerings. You will leverage your insight into our client base to develop and implement data-driven marketing initiatives that captivate and resonate with our audience.

You will be supported by a freelance Digital Marketing Consultant/Copywriter.

Duties and Responsibilities

• Operate as the hub of marketing initiatives, collaborating across company functions to brainstorm, refine, and execute strategies that elevate our brand recognition and stimulate client inquiries.

• Gain a deep understanding of how our services align with the industry landscape, perform targeted customer and market analysis, and develop and execute on a marketing strategy to propel Tutors International into its next phase of growth.

• Create and manage a content calendar that encompasses articles, press releases, and social media updates.

• Engage with students in our Mentorship Programme to foster connections and support our educational mission.

• Forge and enhance partnerships, maximizing collaborative efforts for mutual benefit.

• Continually assess and enhance our marketing efforts to ensure their effectiveness and alignment with our objectives.

• Seek out and act on public relations opportunities, maintaining an active presence in media relations.

• Oversee communications and organizational tasks related to partnerships, events, and business expansions.

• Consistently produce and publish written content, supported by a professional copywriter.

• Oversee the management of Google Ads campaigns, with the guidance of a digital marketing specialist.

• Lead our social media presence, driving interaction and cultivating growth across various platforms.

The successful candidate should have:

• Possessing over 10 years of hands-on marketing experience, particularly in website management, customer research, establishing market fit, brand development, events, PR, and social media outreach.

• Comprehensive understanding of marketing principles and adept at strategic planning.

• Outstanding written and verbal communication skills, with a flair for crafting compelling short- and long-form content.

• Superb eye for detail and the ability to quality check work before submission.

• Innovative and strategic thinker with the capability to generate creative solutions.

• Proficient with Customer Relationship Management (CRM) systems and skilled in enhancing the return on investment (ROI) of marketing expenditures.

• Demonstrated organisational and project management abilities, ensuring tasks are executed efficiently and within set timeframes.

• Proficient in using digital marketing tools and platforms, with a strong analytical approach to campaign analysis and data interpretation.

• An effective collaborator capable of excelling within a distributed, remote-first team structure, building productive relationships at every organisational level.

• Proactive, with a high degree of initiative and the capacity to progress projects autonomously. Naturally inquisitive about operational improvements and outstanding in project oversight.

• Experience in briefing agencies, studios, and content producers to ensure the delivery of high-quality, effective marketing material.

• Competent in the creation and maintenance of comprehensive plans and marketing activity schedules.

• Proven track record of generating engagement and growth across various digital platforms.

• Previous experience in the Private Education or Luxury Lifestyle industries is beneficial, though not essential.

The Job:

20-25 hours per week

Permanent contract

Semi-flexible hours

Work from home

£40,000 pro rata

Benefits:

• Work from home

• 5% of gross annual salary in pension contributions

• Monday-Friday

• Working for a reputable global company

• Be part of a dynamic international team

• Engage in CPD (edited) 

To apply for the role, please visit https://www.tutors-international.net/jobs/mm0524

Closing date: 31st May 2024