DGPS Marketing Officer: Immediate Start

Marketing Officer

Dove Green Private School (DGPS) takes immense pride in being a British community school, offering a distinctive educational experience in the heart of Dubai Investment Park, near the Expo 2020 site. Our British educational values emphasise respect, tolerance, inclusivity, and a commitment to academic excellence, fostering well rounded, globally minded individuals. We are committed to cultivating an environment that celebrates the rich traditions of British education while fostering a global perspective. Our school, currently in its 10th year of operation, has become an example of educational excellence, embodying the values of a happy, caring, and inclusive community school. We are dedicated to providing a forward thinking, innovative education beyond conventional boundaries. As the first UK curriculum school in the area, DGPS has earned a reputation for being at the forefront of educational innovation, catering to the needs of Dubai's rapidly expanding and developing south side

The Marketing Officer for our school plays a pivotal role in driving enrollment and enhancing the institution's brand. Responsible for developing and implementing marketing strategies, the officer will create compelling content, manage social media platforms, and coordinate promotional events. Collaborating with admissions and academic teams, they will identify target audiences, analyze market trends, and conduct competitor research to inform effective campaigns. The role requires excellent communication skills, creativity, and a keen understanding of the education sector. The Marketing Officer will contribute to the school's growth by increasing visibility, engaging with stakeholders, and fostering a positive image within the community.

With our state-of-the-art secondary building nearing completion, DGPS is poised to provide an unparalleled learning experience. This innovative facility, designed to complement our existing campus, reflects our dedication to offering students the finest resources and facilities. The successful candidate will be closely aligned with DGPS's core values and ethos and be part of a community that blends the best of British education with a commitment to preparing students for success in a rapidly changing world while possessing a genuine understanding and appreciation of the region's values.  Above all, we’re looking for an astute, driven, and down-to-earth person who is committed to fostering a culture of successful collaboration and progressive learning through our vision of learning together and growing together.

Responsibilities:

1. Develop a Marketing Plan:

·      Identify target demographics and create strategies to reach them.

·      Set clear goals and objectives for your marketing efforts.

·      Allocate a budget for marketing initiatives.

2. Online Presence:

·      Maintain and update the school's website regularly with relevant information.

·      Utilise social media platforms to engage with current and prospective students, parents, and the community.

·      Implement digital marketing campaigns, including email newsletters, online ads, and content marketing.

3. Branding:

·      Develop and maintain a strong and consistent brand identity for the school.

·      Highlight the school's unique selling points and strengths.

·      Ensure all marketing materials align with the established brand guidelines.

4. Events and Open Houses:

·      Organise events, open houses, and campus tours to showcase the school's facilities and programs.

·      Encourage current students, parents, and staff to participate and share their positive experiences.

5. Community Engagement:

·      Build relationships with local businesses, community organisations, and other schools.

·      Attend community events and sponsor relevant activities to increase the school's visibility.

6. Collaborate with Admissions:

·      Work closely with the admissions team to understand enrolment goals and tailor marketing efforts accordingly.

·      Create compelling materials to support the admissions process.

7. Public Relations:

·      Develop press releases and maintain relationships with local media outlets.

·      Showcase student achievements, faculty accomplishments, and other positive stories about the school.

8. Feedback and Analysis:

·      Collect and analyse data on the effectiveness of marketing campaigns.

·      Seek feedback from current students, parents, and staff to continuously improve marketing strategies.

9. Partnerships:

·      Explore partnerships with educational influencers, LinkedIn, and local organisations.

·      Leverage parent networks for testimonials and support.

10. Compliance and Ethics:

·      Ensure all marketing materials comply with relevant regulations and ethical standards.

·      Maintain transparency and honesty in all communication.

Remember to adapt your strategies based on the specific needs and characteristics of the school, and regularly reassess your marketing plan to stay effective and up to date.

Qualifications:

·      A bachelor's degree in marketing or related field, relevant experience, and education sector knowledge

·      Key skills include digital marketing, creativity, strong communication, and adaptability. Adept at event planning, teamwork, and analysing data.

·      Advanced degrees and specific sector experience may be preferred.

We are also mindful of our national development strategy and encourage UAE Nationals to apply to our company.

At DGPS, we relentlessly prioritise the safety and wellbeing of children. We maintain the highest standards in child protection practices and are committed to promoting their welfare. We expect our staff to share this commitment and actively hold them accountable for this. As part of our hiring process, successful applicants undergo various background checks, including references, qualifications, identification, and police checks, which may extend to overseas checks.