Head of Marketing
Sevenoaks School
Sevenoaks, Kent
- Expired
- Salary:
- £50,000 - £54,000 per annum commensurate with experience and qualifications
- Job type:
- Full Time, Permanent
- Apply by:
- 2 January 2019
Job overview
The Role
The Head of Marketing is essential in ensuring the continued success of the school. The post holder will work closely with a wide range of staff across all parts of the school to create an effective strategy that will assist the school in achieving its vision. The Head of Marketing will be involved in supporting the work of the admissions department in fostering high quality applications and the Community Education Programmes in promoting and organising a wide range of events. They will also support the Foundation Office in its engagement with the School community, including alumni and former parents. Other tasks include working with senior staff on activities to enhance our brand and our commercial revenue, e.g. our Summer School. In short, the Head of Marketing will be fully immersed in the wide breadth of activity found at Sevenoaks School.
Reporting to
This is a senior post reporting to the Director of Operations.
Note:
This job description is not intended to be a comprehensive statement of procedures and responsibilities, but instead sets out the principal expectations of the school in relation to the post holder’s professional responsibilities and duties. We are looking for an individual who is adaptable, flexible and willing to carry out the wide range of duties that are likely to be required to make a success of this role. The school is also constantly evolving and the post holder should expect to learn new skills and adapt to new structures as required to meet the changing needs of the school.
Person Specification
Skills and Abilities
We expect the successful candidate to demonstrate the following:
- In-depth understanding and appreciation of the principles and practices of marketing and public relations
- Ability to develop and maintain an integrated communication strategy
- Understanding of attitudes and motivation of children and parents in the education arena
- Understanding of branding and brand strategy
- Excellent written and verbal communication skills
- Work collaboratively and closely with colleagues, including an ability to interact with people at all levels
- Ability to manage and motivate a team
- Media management
- Website, social media and e-marketing management
- Technical skills such as Adobe Creative Suite, database/CRM management, HTML/CSS or similar.
- Strong digital skills including technical ability in all Microsoft programmes, website skills and ideally Adobe Creative Cloud.
- Budget management
- Ability to prioritise work and help others with this
Experience and qualifications
- Previous employment in a marketing role
- Expertise in brand management and media
- Previous successful management of people
- Recognised marketing and/or public relations qualification
- University degree or equivalent
For full details please see attached job description.
Attached documents
About Sevenoaks School
Founded in 1432, Sevenoaks enjoys a global reputation as a centre of academic excellence and a flagship school for the International Baccalaureate. A co-educational day and boarding school, it offers a stimulating, intellectually demanding and balanced education for over 1200 students from ages 11 to 18.
Sevenoaks is one of the world’s leading IB schools, having taught the International Baccalaureate for over 40 years. For nearly 20 years, all Sixth Form students have taken the full IB Diploma with consistently outstanding academic results which are testament to the school’s experience and commitment to the programme.
Sevenoaks is the top large-cohort IB school in the UK and among the top five globally. In recent years it has been the second highest achieving large-cohort IB school in the world. Sevenoaks is also the top fully co-ed all-IB boarding school in the UK, according to Best Schools (Education Advisers Ltd). The Sunday Times named Sevenoaks School Co-educational Independent Secondary School of the Year in 2023.
The school is one of the largest employers in the local area, employing staff in a wide variety of roles, and aiming to be an employer of choice for top staff from around the world. We offer our staff a competitive range of benefits and are in the process of developing a range of progressive employment policies and opportunities for personal and professional development. All Sevenoaks staff are encouraged to enjoy facilities such as our sports centre and pool, attend performances at our performing arts centre, and get involved in service activities within the local community. We strive to promote the positive mental and physical health of all staff, and are committed to ensuring that equality, diversity and inclusion are at the very heart of our culture and community. We believe every member of the school community should feel welcomed, included and valued.
Teaching at Sevenoaks:
Teaching here is immensely rewarding: we work in high-performing teams towards a shared endeavour. Everyone appointed to teach at Sevenoaks School is expected to engage actively in all aspects of our broad and well-rounded education.
We want all our pupils to enjoy their subjects, to be inspired by their teachers and to become independent, lifelong learners. Teachers are enthusiastic and well-qualified graduates. We have an exceptionally lively, talented and committed staff body. We welcome applications from experienced teachers and newly-qualified teachers, but can also provide training including PGCE for those joining the profession at whatever stage. All new staff undertake a comprehensive induction programme. Sevenoaks is committed to supporting its staff with training and professional development tailored to staff needs and interests.
All teachers are involved in proactive pastoral care. All teachers participate in the co-curriculum and, as our outreach activities expand, contribute to our work with local pupils and schools. Teachers at Sevenoaks are innovative and forward-thinking many are involved in the Institutes of Teaching and Learning, Higher Education and Professional Insight, and Service and Partnerships, shaping further development and initiatives for students and staff alike.
What people say about us:
‘Tough for any university not to be an anti-climax after Sevenoaks.’ Good Schools Guide.
The International Baccalaureate
All new staff undertake a comprehensive induction programme. No previous experience of teaching the International Baccalaureate, which we have taught since 1978, is necessary; gaining experience of teaching the IB, an internationally recognised qualification which we believe offers outstanding preparation for university and beyond, is stimulating and undoubtedly a valuable career asset. Information about the IB can be found on the website www.ibo.org.
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