Head of Marketing
Malvern St James
Worcestershire
- £40,000 - £45,000 per year
- Expiring soon
- Job type:
- Full Time, Permanent
- Apply by:
- 30 April 2024
Job overview
ABOUT THE ROLE:
The Head of marketing sits within the School’s Marketing & Admissions Team, overseeing all content and visual representation of the School brand. A hands on role, the Head of Marketing will lead on all marketing initiates, including social media, digital marketing campaigns, advertising and creative projects. The School’s marketing aims to be content driven and story-led, and the Head of Marketing is responsible for telling the School’s story in a visual and engaging way. Working in collaboration with the Director of Admissions and Marketing, the Head of Marketing will create strategic plans to establish and enhance our brand presence, allocating resources to different projects, setting both short and long term goals for the department along with market research and in depth analysis.
KEY RESPONSIBILITIES:
39 HOURS PER WEEK 52 WEEKS PER ANNUM REPORTS TO DIRECTOR OF ADMISSIONS & MARKETING
• Front-line responsibility for managing the design, production and continuing improvement of online and offline campaigns to build awareness within the target audience and help position MSJ to further grow our brand
• Developing marketing strategies for all marketing initiatives, ensuring our brand message is strong and consistent throughout all channels and marketing efforts.
• To manage and analyse research data to inform on brand strategy and evaluate the effectiveness of all campaigns and prepare market analysis reports, identifying opportunities to reach new market segments, monitoring competition
• Manage PPC including Google/Facebook Ads • Agency / partner relationship management
• Liaise with colleagues to discuss project requirements from concept stage through to completion. Advise on design style, format, print production and timescales
• Responsible for website, creating landing pages, updating information, driving new content
• Proof reading and planning managing key internal and external events
• Managing key internal and external events
• Create termly e-mail newsletters to update parents and prospective parents
• Run creative workshops with pupils for both pupil development opportunities and to further the pupil-led story telling within the School’s marketing campaigns
• Oversee and support the delivery of marketing campaigns for MSJ Enterprises.
Attached documents
About Malvern St James
Malvern St James Girls’ School is set in an Area of Outstanding Natural Beauty at the foot of the Malvern Hills and is a leading independent boarding and day school for girls aged 3-18. Our values today reflect those of our founding schools, set up in the nineteenth century by pioneering proponents of women’s education. In this inspirational setting, MSJ continues a fine heritage of academic rigour, outstanding enrichment and leadership opportunities, and preparing girls for rewarding careers and lives beyond school.
MSJ is an exceptional place for learning and living. Every girl matters to us, and our size (at around 450 pupils) means that we can offer an individually tailored education. Our focus is on inspiring teaching to deliver excellent academic results; and equally on encouraging intellectual curiosity, critical thinking, considered risk-taking and collaboration that universities and employers will value. Our enrichment programme is as long as it is broad, and has something to fire the imagination of every individual: clubs for budding engineers and scientists, extra-curricular languages, drama, music, Leiths, journalism, photography, sport of every kind, Young Enterprise, Debating and Model United Nations … to name but a few.
Life at MSJ is underpinned by first class pastoral support which makes us a happy and friendly community, relaxed yet purposeful, with a real sense of family. When girls reach the end of their time here, they are thoroughly prepared to embrace life’s challenges. The diverse list of graduate courses at the most prestigious institutions and the competitive career paths that girls go on to is testament to MSJ’s culture of ambition and achievement. Our alumnae network helps our community to forge valuable links for life.
As a school we have a roughly equal number of day girls and boarders, allowing us to offer the best of both worlds and a very flexible boarding programme. We have full, weekly and flexi boarding options, designed to meet the needs of modern family lives. Our position in the town of Great Malvern, situated in the heart of England, means we benefit from excellent transport links and cultural opportunities all around the UK, including a direct train service from London.
Our girls work hard but have fun on the way, making lifelong friends and memories. Please do come and see for yourselves what makes MSJ tick and meet our happy, poised and confident girls and young women, who are free to be themselves and find the things which will instigate a life-long passion for learning.
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