Marketing and Communications Manager
DLD College London
Westminster
- Quick apply
- Expired
- Job type:
- Full Time, Permanent
- Apply by:
- 20 January 2020
Job overview
Marketing and Communications Manager
DLD College is committed to safeguarding and promoting the welfare of children. The successful applicant will need to obtain an enhanced disclosure via the DBS and have DBS (Disclosure & Barring Service) clearance.
We are now looking for a talented, organised, creatively driven Marketing and Communications Manager to join our team. Does that sound like you?
DLD College London thrives in a highly competitive environment and requires creative, strategic marketing to help it maintain and raise its domestic and international profile as the Independent School of the year award runner up for 2020! The Marketing and Communication Manager will be involved in developing the college’s marketing strategy and annual marketing plan in collaboration with the leadership team and the Group’s Director of Marketing.
Successful Candidate:
The successful candidate will have a track record of delivering successful marketing campaigns, thrive on deadlines, have excellent ICT and organisational skills and work with a team whose primary focus is the recruitment and retention of domestic pupils and international.
This is an exciting opportunity to be part of a successful, energetic, forward-thinking team and make a real difference in an independent school environment. We welcome applications from a range of backgrounds but an educational background is desirable and the post holder will need to apply their skills and understand quickly the competitive independent school market.
Job summary
Key Responsibilities:
Develop and implement a coherent marketing strategy for the whole College, in close consultation with the Principal and the Group’s Director of Marketing, aligned with College’s key aims, Development Plan, vision and values, so that student recruitment and retention is optimised at all times
Raising of the College profile – nationally and internationally
Development of an integrated marketing and communication strategy and regular analysis and reporting on all marketing tactics
Responsible for the design and production of internal and external marketing material
Effective management of external communications
Creative design and production of College marketing collateral, liaising with external agencies when appropriate
Consistent implementation of the College’s brand guidelines, providing overall editorial and design control across all communications and advertising media
Support planning of overseas recruitment trips and attend overseas recruitment trips to key markets, as agreed with the Principal. These will include working closely with overseas agents and/or attending international trade fairs
Strategic management of the College’s website, with responsibility for its continual evolution, update and ongoing accuracy. Development and implementation of an effective digital and social media strategy;
Development and oversight of the College’s overall events strategy including Open Days, Feeder School events, Open evenings, taster events etc. – attending these whenever necessary;
Visits to feeder schools, educational exhibitions and other UK recruitment events, as agreed by the Principal, as well as involvement in developing suitable links and relationships in the local community as a whole
Admissions support:
Be an active, approachable and engaging presence for all stakeholders
Provide advice to parents/guardians/agents about courses at the College
Support projects and campaigns that have the potential to boost engagement, applications and student retention
Assist in organising the testing of UK candidates working with academic staff at all entry points;
Maintain a good working knowledge and experience of GDPR regulations
Liaise with academic and pastoral staff for content generation
Provide support and cover for other members of the Admissions department when necessary
Line management responsibilities:
Chinese Liaison Officer
About the Alpha Plus Group
DLD has been shortlisted for the Independent Schools of the year 2019, founded in 1931 and is part of the Alpha Plus Group of schools and colleges. DLD College aims to maintain a 'gold standard' of educational quality. Classes are small, enabling students and teachers to focus upon the most effective ways of learning. The College offers exceptional teaching accommodation and resources.
DLD College is an equal opportunities employer and values diversity. DLD College is committed to safeguarding and promoting the welfare of all learners and expects all staff to share this commitment. The successful applicant will be required to undertake appropriate checks as well as providing proof of your right to work in the UK.
A Centre of Excellence
We have a fantastic track record of supporting students to achieve the A-Level, BTECs (Level 3 & 4) and GCSE results they need, enabling them to move onto university courses of their choice. We also offer a successful International Foundation Programme together with Pre-sessional Programmes.
We Offer:
Alpha Plus Group Personal Pension Plan
Season Loan tickets
Discounted School Fees
Employee Assistance Programme
Deadline: Applications must be submitted by 20th January 2020
REVIEW
The task and duties above are required for all College Staff; these may be reviewed at least once a year, usually in the Summer Term, in conjunction with the annual review policy.
Attached documents
About DLD College London
About DLD College London
DLD College London, affectionately known as DLD, is a multi-award-winning boarding and day school in the heart of London opposite the Houses of Parliament and close to Waterloo and South Bank. Its mission is to ‘Develop the next generation of Leaders to take their place in a challenging and Diverse world’; from now on, that is what DLD now means to us – Development, Leadership, and Diversity.
DLD was founded in 1931 by Davies, Laing & Dick to provide tutoring for Oxbridge and the Colonial Service entrance exams. After the Second World War, the college specialised in ‘A’ and ‘O’ Level teaching. Over some fifty years, there has been a gradual transformation so that DLD now is a school for 13-19 year-olds providing full-time education for some four hundred children.
Our pupils come to us from all over the world. They are attracted by our enviable location, wide range of subjects, high academic achievement, outstanding pastoral care and our award-winning boarding in the heart of London. Our focus is first and foremost on the wellbeing of our students (and staff) and removing any barriers to learning, which will help them be happy and achieve their potential both in and out of the classroom.
In September 2015, DLD College London relocated to brand new, purpose-built premises by Waterloo station, overlooking Westminster and the River Thames. It focuses on each student as an individual, offering each child the best teaching and educational resources. It aims to build confidence, enabling them to accessvarious degree courses at top universities in the UK and worldwide. DLD is a school noted for its friendliness, warmth and informality – our award-winning Wellbeing Centre is the beating heart of the school.
As part of the Abbey DLD Group of Colleges, DLD aims to maintain a ‘gold standard’ of educational quality. Our pupils follow a number of academic pathways, from our ground-breaking Year 9 curriculum, GCSEs and A Levels, to BTECs and our popular International Foundation Programmes (IFP). Classes are small, enabling students and teachers to focus on the most effective ways of learning. We stretch and challenge our students, motivating them and raising their expectations of themselves. Moreover, our learning community is supported by e-learning platforms and a desire to develop core skills necessary for the future of work.
Theschool offers superb, modern teaching facilities and resources in one of London’s safest and most accessible areas, a stone’s throw from Westminster Bridge and the Houses of Parliament. While the school is strong in all academic areas, our creative arts continue to flourish, and our theatre, art and design, music and photography studios are scintillating and inspiring places. Our boarding provides some 250 rooms in our purpose-built boarding house directly above our school premises.
DLD recently won the Special Judges’ Independent School of the Year Award and the ‘Boarding School of the Year’ Award in 2020 and again in 2023. DLD has also recently won the Independent Schools’ Association award for ‘Innovation in Pupil Voice’ and Talk Education’s ‘Innovation in Education’ in 2023. It was one of the finalists in the 2020 TES Awards for Boarding School of the Year and has been listed in the prestigious Tatler’s Schools guide in 2022, 2023 and 2024. In addition, DLD is the only school in the UK to receive the Gold Award for ‘Mental Health in Boarding’ from the Carnegie School of Education.
DLD is a thriving boarding and day school with an enviable range of co-curricular activities, including sporting, cultural and social opportunities using ‘London as its Classroom’. The Good School’s Guide recently said, “It is one of the most unique and exciting schools in Britain: urban, modern, forward-looking and undeniably cool”.
We look forward to welcoming you to DLD College London soon.
Child Protection
Each college’s Safeguarding and Child Protection Policy can be accessed the colleges website Policies | Independent College, London | DLD College London
Checks and Training
• Enhanced DBS checks to ascertain your suitability to work with children will be carried out. This post is exempt from the Rehabilitation of Offenders Act 1974, and therefore all convictions, cautions and bindovers, including those regarded as ‘spent’ must be declared.
• Online searches will be carried out on candidates for any unsuitable content by or about candidates.
• Two written & verbal references from previous employers and a personal reference will be sought. Your referees will be asked about your suitability to work with children and whether you know of any disciplinary offences relating to children or young persons and whether you have been the subject of any child protection allegations or concerns and if so the outcome of any enquiry or disciplinary procedure.
• Your full employment history will be checked, any significant gaps will require explanation and proof of any relevant qualifications will need to be provided.
• You will be required to complete Child Protection Training via e-learning prior to commencing employment.
• Pre-employment health screening will be carried out.
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