Marketing & Events Officer

• Reports To: Director of Marketing, BePART Educational Trust
• Hours: Term time only, 21 hours per week (occasional evening work plus 2 days in August for GCSE results)
• Salary: Grade 6, SCP 11 - 13 / £10,960 - £11,403 / (FTE £21,748 - £22,627)
• Start Date: January 2022

Are you looking to use your marketing expertise and enthusiasm to raise the profile of a school that is on a journey of transformation?

We are looking for a proactive, ambitious and conscientious Marketing & Events Officer to run our day-to-day marketing activity to enhance the profile of the school, attract new students and engage the existing school community. This is a dynamic, fast paced role that covers online and offline marketing activity, running events and managing the school’s PR activity. The role could suit an experienced marketing professional looking for a part-time, term time position or a new marketing graduate who is creative and driven.

The Birkenhead Park School is well underway on its journey of transformation and marketing is playing a key role in changing historic perceptions of the school. We have developed a strong visual brand identity and our ambitious marketing plans mean that we are always challenging ourselves to improve and make a difference. No two days are ever the same and we are looking for someone to be proactive and find innovative ways of promoting and sharing all the exciting opportunities that are available to students inside and outside the classroom.

Key responsibilities include:

• Social media – manage the school’s social media platforms and drive engagement through interesting and timely content
• Website – keep content up to date and informative whilst being Ofsted compliant
• Events – plan and organise key school events e.g. open evening, awards afternoon
• News stories – write news stories to share online and if required, produce a press release. Collate into termly newsletter.
• Advertising – implement and manage social media advertising campaigns
• Design – produce/update simple artwork using InDesign e.g. web banners
• Email/direct mail campaigns - deliver personalised campaigns
• Photography – take photos/film as required and edit
• Internal communications – support the SLT with staff communications and events

Please note: The Birkenhead Park School is part of the Be PART Educational Trust and the school sources its central services such as Marketing, Finance and IT from the trust. You will be based in the school and your line manager is the Director of Marketing, Be PART Educational Trust, who is based at Birkenhead Sixth Form College

About You

Along with an understanding of the key principles of marketing, we are looking for a proactive, energetic and enthusiastic person who thrives in a fast-paced environment and enjoys the challenge of working with lots of different stakeholders. The successful candidate needs to be able to understand the school’s strategic vision and reflect this in day to day marketing activity. Creativity, organisational ability, attention to detail, accuracy and the ability to meet tight deadlines are also key skills that are required to be effective in this role. We would also expect the role holder to demonstrate the school’s values of Positivity, Ambition, Resilience and Thoughtfulness in everything they do.

How to apply

You can Quick Apply via TES, or download the Support Staff Application Form from the school website. 

Completed applications should be returned to the HR Department by email to: recruitment@birkenheadparkschool.com

The closing date for receipt of a completed application form is: Monday 6 December 2021 at noon.