Marketing Communications Executive

As the Marketing Communications Executive, you will be responsible for the success of marketing campaigns, from selecting the most appropriate channels to creating eye-catching content and adverts, resulting in generating leads, awareness and increase in customers.

Reporting directly to the Marketing Manager, you will be responsible for delivering marketing and communications for our four schools using cutting-edge innovative solutions. You will play a pivotal role in taking the group’s brand forward and reinforcing our position as a leader in the private education industry. 

Responsibilities include:

• Coordinate and execute multi-channel campaigns with support from the Marketing Manager.
• Deliver online and offline activity ensuring key messages/initiatives are consistent, on-brand, on budget, and on time.
• Create and optimise landing pages, email sequences, and other marketing channels using a variety of marketing platforms and tools.
• Working with media companies to create compelling campaigns across a variety of channels with close collaboration to ensure targets are being met within budget.
• Work closely with the Directors, Heads and Admissions team to ensure alignment of messaging, approach, and priorities.
• Contribute to the overall marketing plan and participate in wider marketing initiatives.
• Measure, analyse, and report on campaign performance against agreed-upon metrics.
• Read industry news to keep up to date with industry trends and technology.
• To improve and increase the interactions each school has with its alumni.
• Video or photograph some events and activities where a professional photographer is not present, catalogue and maintain the group’s digital photo and video library.
• Update each of the school’s websites.
• Assist with the compilation and proof-reading of schoolwide publications.
• Liaise with newspapers, magazines etc. for advertising/editorial opportunities.
• Liaise with staff to identify opportunities for department news articles.
• Ensure all external communications adhere to brand guidelines.
• Assist the Marketing Manager with the organisation of the group’s events as required.

Requirements:

• At least 1 year of experience in marketing planning, building, and executing campaigns.
• Experience executing and planning email campaigns.
• Able to manage own time and complete multiple tasks/assignments with potentially competing deadlines.
• Great copywriting and verbal communication skills.
• Results-oriented with good digital and analytic skills.
• Social media proficiency.
• Be an extraordinary teammate always willing to jump in and offer support.
• Able to thrive in a fast-paced environment.
• Experience working with cross-functional teams.

Skills and experience:

• Apply a data-driven approach to campaign creation.
• Manage large amounts of data and align best practices for segmenting and outreach programs.
• Deep understanding working in marketing and/ or professional services.
• Proven experience of working within a small team with a willingness to action tasks independently or with little supervision.
• Open and transparent communication to ask questions and problem-solve.
• Creative, can-do attitude with an ability to learn fast.
• Demonstrate continuous adaptability, staying focused but also looking for other opportunities to create lead generation opportunities.
• Excellent attention-to-detail and organisation skills to lead marketing campaigns and support sales to drive success.
• Highly articulate with excellent writing, editorial and design skills.

For further information and to apply, please visit our website via the apply button.

Duties listed in this job description will be discussed with the post holder when appointed with some flexibility to play to the strengths of the post holder and the needs of the school. In addition to the specific duties listed above, the post holder will also be expected to undertake other such reasonable responsibilities and tasks that may from time to time to be assigned by the Marketing Manager, Development Director, and Directors.