Marketing Executive (Events)
Nelson and Colne College
Lancashire
- Expired
- Salary:
- Up to £22,880.13 depending on experience
- Job type:
- Full Time, Permanent
- Apply by:
- 25 October 2020
Job overview
Marketing Executive (Events)
Salary: Up to £22,880.13 depending on experience
Closing Date: Sunday 25th October 2020
Interview Date: TBC
Nelson and Colne College Group is a beacon for educational excellence, made up of a family of colleges – Nelson & Colne College, Lancashire Adult Learning & Accrington & Rossendale College.
In response to the current climate, Nelson and Colne College are seeking an experienced Marketing Executive (Events) to join our Marketing team on a full time, permanent basis, in order to lead the College’s virtual event delivery and digital content development.
The ideal candidate will have experience of coordinating virtual event projects including working with digital experts/agencies in order to develop effective online platform solutions to support event delivery. You will also have excellent writing skills to build content for the event platforms, and be able to coordinate the production of video and other digital content to improve the virtual event experience. You will be skilled in delivering campaigns to drive traffic to events that will support recruitment and raise brand awareness for the College Group.
The successful candidate will be primarily based at Nelson & Colne College but may be required to travel across to other college’s sites.
The main duties include:
• Take a lead on the delivery of both virtual and on-site (where possible) events ensuring a positive user experience
• Effectively manage a responsive Events Calendar
• Be responsible for leading projects to build content for a virtual environment and improve user experience e.g. video content, virtual tours, live streaming etc
• Evaluate the effectiveness of virtual events, against objectives (using analytics)
• Working with the broader Marketing team, lead an advertising and communications plan to drive traffic to our events and promote the College brand
• Engage key staff and curriculum teams with event delivery, sharing creative ideas to improve our events and supporting them with resource and material delivery.
The ideal candidate will have:
• A degree level qualification in a relevant subject area.
• Professional qualification in Marketing, such as CIM (Highly Desirable)
• Extensive experience of delivering virtual event projects
• Campaign delivery experience to drive event attendance and support a positive visitor experience
• Excellent writing and proof-reading skills with good attention to detail
How to apply:
If you're interested in this post and would like to know more, then please visit our website and complete an application form.
https://careers.nelson.ac.uk/job/2414/
Please note: All of our posts are subject to an enhanced DBS check due to working with vulnerable adults and children. Should you wish to discuss this further, please get in touch with the HR team.
Attached documents
About Nelson and Colne College
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Nelson and Colne College, located in the town of Nelson, Lancashire, offers further education to 1,600 full-time students and 3,500 part-time adults. The college was founded during the reorganisation of education in Pendle in the early 1970s and created by the merger of several local sixth forms.
Recent investments have included a £2m engineering facility, an all-weather sports pitch and gym, fully equipped science laboratories, and student study and social spaces. In January 2017, Nelson and Colne College launched a university centre to offer a range of higher education programmes in East Lancashire and beyond.
Principal
Amanda Melton
Values and vision
Nelson and Colne College’s overarching vision is summed up in its commitment to “expanding horizons; excelling together; and always learning". It promises to: put people at its centre; take care to understand each other’s individual qualities and needs; ensure that every single member of the college knows they matter; and celebrate individuality and recognise the strength of diversity.
The college also promotes a “green” ethos among its students and staff, setting up a sustainability group to raise awareness of environmental issues. The whole college has signed up to challenging goals to reduce its carbon footprint.
Ofsted report
“The quality of teaching and learning is outstanding. Assessment is well planned and marking is thorough and helpful. The internal lesson observation system is rigorous and carefully moderated and helps improve the teaching and learning. Staff development is well focused on college priorities.”
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