Marketing Manager

The Marketing Manager is responsible for planning and implementing marketing activities to grow recruitment, retention and brand awareness for Wetherby Kensington and liaise with Head and Registrar on matters of admissions.

Working in partnership with APG’s Marketing Director, the Head and the Registrar, the Marketing Manager is responsible for growing the school roll by liaising with setting out and implementing a marketing strategy and plans, tracking and reporting on key performance indicators.

The School

Wetherby Kensington is a two form, non-selective, pre-preparatory school for boys from Reception to Year 3. It follows exactly the same curriculum and shares the same values and ethos as Wetherby Egde Street and is an integral part of the Wetherby Group of schools. Boys at Wetherby Kensington receive very high levels of academic education and pastoral care. Wetherby Kensington is part of the Alpha Plus Group of schools, which is one of the country’s leading educational groups.

Alongside Weatheby Kensington we also have Little Wetherby at Edge Street which is the new Nursery opening in September 2023. .

The Group

The Alpha Plus Group was founded in 1931 and currently comprises independent nurseries, schools and colleges, which have developed a longstanding reputation for delivering premium quality education. Alpha Plus Group creates centres of educational excellence. Each centre retains its own identity, with the Heads and Principals afforded significant management authority, but with the benefits of financial security, camaraderie and opportunities for sharing best practice by belonging to one of the country's leading educational groups.

Job Description 

RESPONSIBILITIES

• Gather market insight (through surveys, mystery shopping, desktop research) to guide and inform marketing strategy
• Help develop and communicate the school brand and value proposition, across a variety of channels (website, print literature, adverts, events, social media); widely promoting the brand within the group, the local community and beyond
• Communicate in a consistent, accurate and professional manner with all stakeholders: parents; pupils; staff; Alpha Plus Head Office; feeder schools; local associations and the wider educational community
• Compile, assist and write marketing materials for publication in close liaison with Head Office marketing department
• Organise materials/stands and attending promotional events, including evening and weekend events
• Organise regular showrounds and Open Mornings and Evenings
• Drafting high quality communications for the press to promote the school locally and nationally
• Manage a marketing budget and liaising closely with the Head on all financial matters
• Develop a calendar of events (Open Days, lectures and talks, fairs etc) to advance the reputation of the school and of the Head in the local community
• Generate pro active content-led, press opportunities with a variety of publications, act as PR Officer, particularly with regard to events, media relations, press releases and publications.
• Grow reach and engagement through digital marketing channels, including websites, social media, PPC and Adwords campaigns.
• Research and manage advertising in local publications, physical locations etc
• Develop a databank of information about the School including photographs/images/video/testimonials which can be used in support of articles, publications, and on the website
• Manage school publications, including prospectus, calendars, handbooks and produce the school magazine and weekly newsletters and the school websites.

 SKILLS REQUIRED

• Interpersonal skills, communication skills and attention to detail are all essential
• Demonstrable ability to multi-task in a fast-paced environment
• Professional and courteous manner
• Excellent literacy skills

 EXPERIENCE REQUIRED

• Experience in marketing or registrar roles
• Understanding and practice of digital marketing, content marketing, social media marketing etc
• Experience using WordPress CMS and InDesign packages desirable. 

Safeguarding

Wetherby Kensington and the Alpha Plus Group are committed to safeguarding and promoting the welfare of children and young people and employees of Wetherby Kensington are expected to share this commitment. The protection of our students’ welfare is the responsibility of all staff within Alpha Plus Group Schools and individuals are expected to conduct themselves in a way that reflects the principles of our organisation. All members of staff must undergo an enhanced DBS with Barred List and Teaching Prohibition order clearance, be aware of and follow the Safeguarding, Prevent Duty, Anti-bullying and Behaviour and Discipline policies of the school, and partake in training on safeguarding and personal welfare. 

Equal Opportunities

We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Please click the link below for further information on employing Ex-Offenders: Policy on employment of ex-offenders.pdf (alphaplusgroup.co.uk)

Application Process

Please click 'Apply Now' to begin your application via the Alpha Plus Careers Site. Applications should reach the school no later than 19 June 2023, although interviews will start as and when suitable applications are received so early applications are encouraged.