Marketing Officer, birmingham

Closing date:

South & City College Birminghambirmingham
Date posted:
Contract type: Full Time
Salary: £24,900 to £27,472 per annum
Contract term: Permanent

Key Accountabilities and Responsibilities 

 • Support the development and execution of the College Marketing Strategy

 • Plan, deliver and evaluate a range of tactical marketing activity including, but not restricted to campaigns, events, internal communications 

• Write articles, case studies, news stories and other PR materials to promote the College • Liaise with news publishers in traditional media and online with regards to promoting our content  

• Support and advise internal and external stakeholders in relation to college marketing activity • Create precise and engaging content for all channels including but not restricted to print, broadcast and digital and social media

 • Undertake and manage marketing projects at the request of the Head of Marketing

 • Support the college’s internal communications activities 

• Co-ordinate entries into a variety of publications and directories • Represent and promote college at a range of internal and external events 

• Undertake various student recruitment activities, including school visits and open days

 • Undertake a variety of research projects that can support our decision making and promotional messages

•   Play a part in developing the College brand and acting as a guardian of the brand

 • Proof read and quality check a range of content and materials ensuring everything is produced to a consistent and high quality 

• Ensure that the college’s planned cycle of activities and campaigns happens in a timely manner 

• Where required work with internal and external stakeholders and suppliers including media owners and agencies • Undertake administration duties that aid the smooth operation of the Marketing Department • Maintain and develop relevant marketing databases for the use of communicating with all stakeholders 

• Perform any other duties as commensurate with the grade and nature of the post.

 • The post holder may be required to undertake occasional evening and weekend work  

Other Duties and Responsibilities

 • To comply with internal and external quality standards and contribute to strategic aims; • To comply with all policies and procedures and health and safety regulations;

 • To support the safeguarding and promotion of student welfare; 

• To maintain confidentiality in relation to all information and to comply with Data Protection legislation; 

• To participate in the appraisal scheme and undertake any training as required

• To support and actively participate in the implementation of the Single Equality Policy.  Performance Management

  • To demonstrate a satisfactory level of performance, the Marketing Officer will be expected to achieve a series of personal and overall team targets;

 • Performance will be reviewed and monitored on a monthly basis by the Head of Marketing.  This job description provides only an outline of key accountabilities and responsibilities and will be subject to review and change as required.



More about South & City College Birmingham
×