Marketing Officer
Hopwood Hall College
Rochdale
- £25,563.38 - £25,563.39 per year
- Expired
- Job type:
- Full Time, Permanent
- Apply by:
- 31 May 2022
Job overview
PURPOSE
The primary purpose of this role is to assist in the planning, development and delivery of a robust and innovative college and student recruitment marketing service. The successful candidate would play a significant part in achieving marketing objectives and to proactively investigate opportunities, deliver high quality marketing collateral, build relationships and maintain records. Working with the existing Marketing Team, this will also require delivering presentations to external audiences (eg: in schools and community settings) and helping to deliver key recruitment events to ensure that the college hits its annual recruitment targets.
DUTIES
To produce high quality marketing collateral for recruitment events and activities and for departments across the college as well as for the college’s public-facing services.
To assist in generating engaging content for college publications.
To recognise and respond quickly to student recruitment marketing opportunities.
To demonstrably contribute to the planning, organisation and delivery of internal and external college events to maximise student recruitment.
To plan and deliver presentations on the learning opportunities at Hopwood Hall College.
To actively support the Marketing Manager to deliver all aspects of the College Marketing Strategy.
To take an active part in all College marketing activities including updating the college website.
To seek opportunities to market the college and recruit students.
To be familiar with college learner data systems such as EBS and ProMonitor.
To assist on the production of high quality marketing collateral for recruitment activities and for departments across the college as well as for the college’s public-facing services.
To streamline and develop administrative processes to maximise efficiency and productivity of the team
To be the first point of contact for marketing requests and enquiries, fielding calls or acting as ‘gate keeper’ for the team
To act as a Brand Ambassador providing advice and guidance ensuring consistency on all college marketing collateral
To develop excellent relationships with all internal and external stakeholders
To carry out regular benchmarking of competitor marketing activity and report on this.
To work with departments across the college to proactively generate new and engaging copy.
To provide a proof reading service for all collateral.
To write copy and create content for different target audiences with clear call to actions.
To schedule content on social channels and on the college website.
To manage stock of branded promotional goods
To update internal screen content.
To take an active interest in best practice and new and innovative ways marketing can improve its reach or service.
To maintain an understanding of legislation such as GDPR.
To assist in the collation and submission of monthly reporting content.
Ensure continuous development and improvement of personal professional knowledge.
Any other duties of a similar level of responsibility as may be required.
About Hopwood Hall College
Hopwood Hall College is a further education college located in Rochdale, Greater Manchester. The college was first established in 1992, and since its founding has seen extensive redevelopment and modernisation, including the installation of a brand-new technology centre in 2012 which provides facilities for studying motor vehicle maintenance, engineering and brickwork. Although the college had previously contained its own sixth form centre, since 2010 Hopwood Hall has concentrated solely on vocational qualifications for school leavers, along with its extensive adult-education programmes. The college occupies two main sites, located close by to each other in Greater Manchester, each providing a range of high-quality teaching facilities.
Principal
Julia Heap
Values and Vision
Hopwood Hall College offers a huge range of subjects from entry-level courses up to foundation degrees, with part-time provision available for adult students looking to pursue their qualifications while working. In terms of younger students, Hopwood Hall begins accepting students at age 14, providing entry-level vocational qualifications and, potentially, apprenticeships for Key Stage 4 pupils looking to study outside of school. We have a purpose-built Salon, Restaurant and Technology Centre as well as extensive Sports and Animal Care facilities. Outside of study, the college also works hard to foster a sense of community among its students, playing host to a range of recreational common areas for students to relax and socialise.
Ofsted
“Leaders and senior managers have re-focused the college’s community learning provision. They have established good links with community groups to engage with learners who have not participated in education and training for some time. These learners benefit from the development of their essential English and mathematical skills, including English for speakers of other languages; they are progressing to further study and/or employment.”
The full report into Hopwood Hall College can be found here.
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