PR and Marketing Officer (Permanent, 1.0 FTE)
St Leonards School
KY16 9QJ
- Expired
- Job type:
- Full Time, Permanent
- Apply by:
- 30 May 2022
Job overview
St Leonards School in St Andrews is seeking to appoint a full-time, permanent PR and Marketing Officer to join the School as soon as possible.
St Leonards is the only IB continuum school in Scotland. It is also one of the few in the UK and the only HMC school. The ethos and approach to learning of the IB permeates all areas of school life, within and outside the classroom.
The School is fully co-educational with 600 boys and girls on the roll from Year 1 to Year 13 (P1 to S6).
St Leonards is the only HMC IB continuum school in the UK following three IB programmes; the Primary Years Programme (PYP) from Years 1 to 6; the Middle Years Programme (MYP) from Years 7 to 9, and the IB Diploma Programme (IBDP) in Years 12 and 13. A GCSE/IGCSE programme is followed in Years 10 and 11.
The PR & Marketing Officer will actively uphold the ethos and values of St Leonards School, managing, protecting and projecting the School’s reputation both locally and further afield. The PR & Marketing Officer is one of the main points of contact for a wide variety of communications key stakeholders of St Leonards, providing effective communication, branding and information-sharing concerning St Leonards.
Reporting to the PR & Marketing Coordinator, and ultimately to the Head of External Relations, the post-holder will work primarily to support the School’s PR and Marketing function, assisting with internal and external communications, imagery, digital and print marketing, social media and building relationships within the wider community. The role will involve promoting and raising the profile of the School in target market segments, locally, nationally and internationally, and protecting and maintaining the St Leonards’ reputation as a leading co-educational boarding and day school. They will also support the Admissions function as required, working broadly across the External Relations Department and assisting with events organisation and management, which will involve occasional weekend and evening work.
The role sits within the External Relations Team, a collaborative structure encompassing the Admissions, PR and Marketing functions. This post will be line-managed by the PR & Marketing Coordinator. The ideal candidate will thrive in a busy environment and will be used to balancing competing demands and delivering results under pressure. The postholder must demonstrate outstanding interpersonal, communication and organisational skills and a ‘growth mindset’ to be successful in this role.
About St Leonards School
St Leonards is a friendly and forward-looking independent, coeducational, boarding and day school situated on an historic campus at the heart of the university town of St Andrews. The school enjoys an unrivalled location - there are sandy beaches, world-class Links golf courses, and historic sites on its doorstep.
St Leonards was named Scotland’s Independent School of the Year 2019 by The Sunday Times Good Schools Guide. It is international and progressive in outlook, yet rooted in Scottish traditions. At present, there are pupils from 37 nationalities on the school roll; boarding is offered from age 10.
Over the past five years, St Leonards has invested £4 million to refurbish its boarding houses, which are very much a ‘home from home’. The renovated houses have beautiful, state-of-the-art kitchens and spacious communal areas. A number of the bedrooms even have stunning views over the town’s medieval cathedral ruins and the North Sea that lies beyond.
St Leonards delivers the inspiring, globally-recognised International Baccalaureate curriculum (which has been praised by university admissions officers for its focus on deepening learning learning, offering wider subject options, and enriching minds) for pupils aged five to 18, and was the first school to be accredited as an all-through IB school in Scotland. It is one of just two schools in the UK to actively offer all four IB programmes, ensuring a seamless learner journey. The youngest pupils follow the Primary Years Programme, which goes hand-in-hand with the vibrant Outdoor Learning programme at St Leonards. This is followed by the Middle Years Programme and (I)GCSEs. In the Sixth Form, pupils choose between the Career-related Programme and the Diploma Programme.
Timetables are designed to establish a healthy balance of outstanding sporting and cocurricular activities alongside academic studies, with over 50 activities offered. St Leonards enjoys a rich sporting heritage, and continues to boast a strong record of achievement with pupils representing the school nationally in golf, rugby, lacrosse, hockey, horse riding, and small-bore rifle shooting. The leading five-tier Golf Programme continues to go from strength to strength, the Duke of Edinburgh Award is the fastest growing of all Scottish independent schools, and an exciting calendar of trips and activities ensures pupils leave St Leonards equipped with the skills required to succeed in today’s ever-changing world. Truly an education ‘Ad Vitam’ (for life).
Values and Vision
The International Baccalaureate ethos pervades all aspects of life at St Leonards. Pupils and staff aspire to be reflective, balanced, open-minded, knowledgeable and principled inquirers, thinkers, communicators, and risk-takers. In line with its motto ‘Ad Vitam’ (for life), St Leonards seeks to prepare boys and girls for life with its ups and downs, opportunities and challenges - to equip them with the skills, qualities, experiences and qualifications that will enable them to participate with purpose, communicate effectively, and be rounded and caring citizens.
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