Senior Marketing Manager

Cambridge, hybrid (two to three days a week in the office)

We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organisation and a proud part of the University of Cambridge.

We are looking for a talented and experienced marketer join us as a Senior Marketing Manager in the Primary team within the Schools sector of the English product group. The successful candidate will create, lead and continuously review a range of integrated marketing campaigns that align with the Primary marketing plan, meet objectives and are critical to overall business revenues.

English is a language that opens up opportunities around the world. We exist to make learning English an inspiring, rewarding experience. Working with schools and teachers, we help millions of learners succeed throughout their English language learning journey from pre-school to university and beyond, ensuring they can confidently prove their skills to the world. 

Join our team to support learners, English language teachers and school leaders in achieving their goals.

About the role

The Primary marketing team's focus is on learning and assessment propositions tailored to the needs of preschool and primary teachers and learners of English. We support them with market-leading products and services, including professional development solutions for teachers. 

In this role, the post-holder will:

• build a deep understanding of customer needs and market dynamics in the Primary sector
• lead the development of attention-grabbing and customer-focused value propositions and messaging
• lead project teams to develop and execute integrated campaigns based on commercial objectives, market and customer needs, and develop KPIs that articulate marketing impact and ROMI
• mentor and coach colleagues to develop their marketing expertise, and build capabilities within the Primary and wider Schools marketing team
• contribute to the development of an inbound strategy that will further support business growth

About you

The ideal candidate should have a solid understanding of marketing principles and experience in creating, delivering and reviewing integrated marketing campaigns aligned with business objectives. They should be able to build a deep understanding of customer needs, market challenges, opportunities, and competitor activities in the Primary sector to inform the development of plans and campaigns that successfully engage target audiences and meet objectives.

The candidate should have excellent communication, and analytical and strategic thinking skills, with the ability to lead and mentor a team. The role will work closely with Marketing Managers and the Marketing Executive in delivering sales enablement tools and integrated campaigns and providing mentorship and guidance. We are looking for a marketing expert to be the key point of contact within the sector for relevant Propositions and Commercial colleagues, working together to position and deliver propositions and insights-driven marketing campaigns that respond to customer needs and capitalise on Cambridge's unique strengths. 

Additionally, the ideal candidate should be able to manage relationships with internal teams and external agencies to ensure campaigns and tactics are delivered on brand, on brief and on time, and that they demonstrate a return on marketing investment (ROMI), with a test and learn approach to innovation. Finally, they should have a passion for English language education, a strong desire to make a positive impact and be committed to helping learners, teachers and school leaders achieve their ambitions. 

Rewards and benefits

We will support you to be at your best in work and to live well outside of it. In addition to competitive salaries, we offer a world-class, flexible rewards package, featuring family-friendly and planet-friendly benefits including:

• Group personal pension scheme
• Discretionary annual bonus
• Life assurance up to 4 x annual salary
• Private medical and Permanent Health Insurance
• Green travel schemes
• 28 days annual leave plus bank holidays

We also offer flexible and hybrid working options from day one. We will consider any work arrangements if you wish to work flexibly or require adjustments due to a disability.

Ready to pursue potential? Apply now.

We review applications on an ongoing basis, with a closing date for all applications being 11th April and interviews are scheduled to take place w/c 17th April.

Please note that successful applicants will be subject to satisfactory background checks including DBS due to working in a regulated industry.

Why join us

Joining us is your opportunity to pursue potential. You'll belong to a collaborative team that's exploring new and better ways to serve students, teachers and researchers across the globe – for the benefit of individuals, society and the world. Sharing our mission will inspire your own growth, development and progress, in an environment which embraces difference, change and aspiration.

Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where everyone has a voice, and where we learn continuously to improve together. Ensuring that everyone feels they belong is essential to who we are, and to the contribution we make to society and our planet.

We believe better outcomes come through diversity of thought, background and approach. We welcome applications from people from all backgrounds and communities, actively seeking to employ people from a wide range of different communities.