Social Media Executive, Camden

Closing date:

Tes GlobalCamden

Date posted:
Contract type: Full Time
Salary: Undisclosed
Contract term: Permanent

The Social Media Executive will be responsible for helping to define our social media strategy and bringing our Vision for Social Media to life by implementing social campaigns and advertising across all our social media and Community platforms.  Working closely with the content team and plan they will craft relevant brand stories across the year.


The Social Media Executive will drive engagement with our target audiences through individual interaction and content as well as supporting Business Units by scheduling commercial activity. 


The Social Media Executive will be proactive in sparking and responding to conversations on our social channels, getting ‘in-tune’ with our teacher and education audiences.  As Teachers are typically most active 5-9pm this will mean that some evening work is to be expected.


The role will require regular interaction with the Communications, Marketing and Customer Service teams to ensure a seamless brand experience.


Key Responsibilities


 Integrate social media into overall TES marketing strategies and activities, building on key audience definitions and content plan

 Manage core social media and Community platforms and identify new social media opportunities

 Plan, develop and implement brand campaigns and conversations that support our Vision

 Define and deliver commercial targets for social media to support our business goals

 Identify new potential TES authors, experts and influencers via social media and generate significant 3rd party referral activity.

 Nurture our community of teachers (authors and purchasers of resources)

 Manage social media conversations to grow positive sentiment.  Provide advice, support and direction to Customer Service and other departments

 Be aware of social media best practice and translating these into recommendations for the business. Create a centre of excellence for social media within TES globally.

 Assist in lead generation via social channels

 Maximise use of social dashboards and monitoring/listening tools.

 Track and report to senior stakeholders on the performance of social campaigns


Required Skills, Knowledge, Competencies & Experience


 C2 years experience in managing social media for a consumer business

 Proven success in delivering commercial targets

 Creative, curious, questioning approach

 Experience of reporting to senior stakeholders; clear and concise communicator.

 Passion for social media and desire to fully engage with our audience

 Ability to work well as part of a team and collaborate with internal and external partners

 Previous experience in the education sector desirable but not essential

 Excellent verbal and written communication skills

TES Social Media Vision


Tes lives and breathes social media. Across every social media channel, Tes will connect and inspire teachers and leaders by communicating with them positively, honestly and openly. 


Because we are in tune with our community, we initiate and sustain genuine conversations about teachers and leaders’ professional issues and working lives. We grow relationships that are deeper than any individual transaction


Tes uses social media to converse with the teaching community, contributing energy, empathy and humour. Our confidence and honesty creates advocates who will share content across their own, and other, networks.



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More about Tes Global
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Address: 26 Red Lion Square, London, WC1R 4HQ, United Kingdom
Telephone: +44 203 194 3000
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Tes Global is a digital education company that has been supporting educators for over 100 years. 

Our mission is what we stand for. ''We believe in the power of great teaching. We support and connect teachers and schools worldwide, helping them ...