Will Hazell

The bus tour driving up recruitment in Bradford

Schools in the city have long struggled with underperformance, but an innovative scheme aims to turn around negative perceptions, writes Will Hazell

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A double-decker bus rolls into the car park of Dixons Marchbank Primary School in Bradford and, as the doors fold open, a gaggle of teaching students pile off.

It’s just one stop on a bus tour to promote Bradford’s schools to talented would-be teachers – and TES has a ticket to ride.

The scheme is the brainchild of Bradford Council’s recruitment and retention strategy manager, Sara Rawnsley – a gregarious ex-primary head who’s made it her mission to crack the city’s recruitment problems.

Bradford’s school system has been troubled for a number of years. It is the fifth-worst local authority ...

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