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Status update: Facebook is perfect for parental engagement

Headteacher Christina Zanelli Tyler explains why she has embraced the social media platform as a way of connecting with families

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I have always had a healthy cynicism regarding Facebook. As a headteacher, I was particularly concerned with the way it could be used to vent frustrations (or worse) about a school and its staff. I saw it as a scary, seemingly lawless place to reside professionally.

It is quite a turnaround, then, that I now consider it to be the most effective and powerful way a school can engage with parents.

I initially stumbled across the idea of using Facebook to connect with parents when I was investigating messaging services that could put us in touch with parents quickly for reminders, changes to ...

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