Why it’s healthy for schools to serve up news

Getting involved in Jamie Oliver’s ‘school dinners’ campaign taught one London primary the power of media coverage. Here its head, Tim Baker , explains how to use the press to your advantage

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My school’s engagement with the media all started with Jamie Oliver. I had only been in post as headteacher at Charlton Manor Primary School for a year when the TV chef launched his 2005 “school dinners” campaign, which aimed to improve the nutritional value of school lunches.

Although a nearby secondary school, Kidbrooke School, was the focus of the resulting Channel 4 documentary, the “school dinners” initiative was open to all schools in Greenwich, south-east London.

Along with other heads in the area, I signed up. We were provided with a chef from Jamie’s team, and our own school chef ...

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