Ad campaign misses mark

12th September 2003, 1:00am

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Ad campaign misses mark

https://www.tes.com/magazine/archive/ad-campaign-misses-mark
Five people have complained about the Teacher Training Agency’s new “headless” recruitment advert - two of them because it was shown during the commercial break of a television programme about the September 11 terrorist attacks on the World Trade Centre. The pound;12 million advertising campaign campaign shows headless people in mindless office and factory jobs. The aim of the campaign is to woo graduates into a more creative teaching profession.

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