Coke ‘too profitable’ to lose

3rd October 2003, 1:00am

Share

Coke ‘too profitable’ to lose

https://www.tes.com/magazine/archive/coke-too-profitable-lose
The amount of money schools earn from vending machines selling fizzy drinks is making it difficult for governors to remove them, despite concerns about the effect on children’s health.

The revenue schools share with soft drinks suppliers can be as much as pound;50,000 a year, the equivalent of two teachers’ annual salary.

The dilemma was revealed at a fringe meeting which reported young people are developing adult health problems such as diabetes. The trend has been linked to increasing child obesity.

Parents complain their efforts to encourage their children to eat healthily are being thwarted by schools that provide easy access to sugary snacks and drinks.

David Wilcox, a Labour councillor and member of the Local Government Association’s education committee, said that at the secondary in Derbyshire where he is governor, Coca-Cola machines raised more than pound;25,000 a year, equivalent to a teacher’s salary. “The bigger secondary schools can get in the region of pound;50,000,” he said. “It is a difficult situation.

Schools are trying to promote healthy eating but cannot afford to lose that sort of money.”

Benet Middleton, chief executive of the charity Diabetes UK, said urgent steps needed to be taken to improve children’s diets.

A Coca-Cola spokesman said the estimates of revenue seemed high but did not have an average. He said the firm ensured school machines contained non-sugar options, such as water and fruit juice.

Want to keep reading for free?

Register with Tes and you can read two free articles every month plus you'll have access to our range of award-winning newsletters.

Keep reading for just £1 per month

You've reached your limit of free articles this month. Subscribe for £1 per month for three months and get:

  • Unlimited access to all Tes magazine content
  • Exclusive subscriber-only stories
  • Award-winning email newsletters
Recent
Most read
Most shared