Skip to main content

Jamie Oliver's capital crime

The natural literacy scheme quite rightly, refers to the need for capital letters to start proper nouns. Indeed, I'd be sitting pretty if I had a pound for every time I have written "Caps for names" in the margins of children's books.

I therefore find it infuriating that publishers and TV companies so often fail to follow our lead. Jamie Oliver's jamie's italy is a case in point.

While I welcome Mr Oliver's "Feed Me Better" campaign, I can't say the same for his publisher's lower-case fixation.

Most of our children will visit supermarkets in the run-up to Christmas, just as their check-outs are frantically promoting Jamie's latest.

"If it's good enough for Jamie," they will think, "then it's good enough for me."

Mike Price

Plumstead

London

Log in or register for FREE to continue reading.

It only takes a moment and you'll get access to more news, plus courses, jobs and teaching resources tailored to you