Lewis Bronze

Lewis Bronze (below), the canny chief executive of Espresso , one of the handful of firms offering media-rich curriculum materials for schools, has pulled off a coup that should benefit learners, teachers and the government as well as his own company. It has become the content sponsor for the first year of the new citizenship curriculum, which means all schools will get a free CD-Rom with eight elements (about 30 per cent) of Espresso's citizenship materials. Schools benefit - they get unlimited use of the resources, the Department for Education and Skills is seen as the good guy and Espresso gets extra exposure. The company could use some profile-raising given the industry's concerns about its future if the BBC's Digital Curriculum proposal is approved by culture secretary Tessa Jowell. How ironic it would be if a firm effectively doing the Government a favour ends up going out of business because schools stop spending and turn to "free" materials from the BBC?

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