John Myers of the National Apprenticeship Service said: "Apprenticeships are absolutely not limited to industries comprising mainly of manual labour. Creative Break is a fantastic example of a programme solely targeted at generating vacancies for business administration apprenticeships, within the creative industries."
A survey for Creative Break, a Manchester-based apprenticeship programme for the creative industries, has found that eight out of 10 young people still believe apprenticeships are only for manual trades.
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