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Nippon tucked

Back to the pitfalls of language translation, courtesy of Tim Steward, and the wonderful advertising catchlines thought up by Japanese entrepreneurs desperate to secure a foothold in markets in the west.

What chance for the new soap labelled Homo - unless it's a targeted product - or computer printing paper proudly bearing the legend My Fannie, or the cartons of a new fruit juice called Coolpis ?

) TSL Education Limited, 2006. Published and licensed for distribution in electronic and all other derivative forms by TSL Education Limited, Admiral House, 66-68 East Smithfield, London E1W 1BX, England. Telephone 020-7782 3000, without whose express permission no part may be reproduced. Printed by N.I.N. Ltd, Kitling Road, Prescot, Merseyside, L34 9HN, England.

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