The Just Think Foundation will use television commercials, Internet websites, classroom materials and other means to encourage analytical thinking for students as young as eight about what the popular media is telling them, said its co-founder and director, Elana Rosen - including messages about body image, race, smoking, drinking and violence.

“A lot of times, kids don’t really think about the messages they’re being given,” Ms Rosen said.

“We’re not out to stop the advertising and entertainment industry, but to make sure kids know when they’re being duped,” she said.