I was delighted to read in last week’s TES Scotland that the Scottish Parent Teacher Council is to highlight the perils of commercial advertising and sponsorship in schools. The edge was taken from my delight by astonishment at the curmudgeonly and ostrich-like comments from the Scottish School Board Association.
I can do no better than quote a delegate I heard at last week’s STUC conference who condemned sports training days held in primary schools last year, sponsored by Adidas. “They are turning the kids into materialistic consumers, and behind the scenes the workers who produce for Adidas and other companies are being treated like animals,” he said.
“Schools should be brand-free zones and respite areas from such companies promoting their products.” Hear, hear.
Robert Paterson City Road, Dundee
