Now it seems managers have hit on an even more novel method of fundraising.
People have spotted estate agent's signs with the school name, telephone number and slogan - "affordable private education from pound;400 a month"
"It's bizarre to say the least," said one parent. "You can't exactly imagine Eton sponsoring an estate agents, but I suppose needs must."
On the reverse, the signs advertise the local stately home Stanmer House, "a winter wonderland set in the midst of Brighton's premier parkland" - presumably for those parents who can still afford a break.