A brief bling with self-publicity

3rd December 2004 at 00:00
Over the years, the Diary has become a connoisseur of the embarrassing press release. We have learned to separate the chaff (ill-judged attempts at capturing the public's eye) from the wheat (exceptional and ground-breaking publicity whoreing). A vintage example of the latter arrived this week from Southwark council, headlined: "Southwark council asks pupils are you blingin' or mingin'?" Media representatives were invited to a photocall at which a "team of blingin' street enforcement and council officers in suits and glasses will arrive by limo at Peckham academy where they will present pupils with 'bling' merchandise for good behaviour towards the environment".

The merchandise turned out to be plastic key rings and dice, hardly the hallmark diamonds and gold celebrated by "bling" culture. The council also plans a "viral email campaign" to try to create "a culture of cool around responsible behaviour". We do hope this is blocked by the kids' virus checkers before more damage is done. Who needs Ali G to send up adults trying to fit in with "street culture" when the adults can do it on their own?

Subscribe to get access to the content on this page.

If you are already a Tes/ Tes Scotland subscriber please log in with your username or email address to get full access to our back issues, CPD library and membership plus page.

Not a subscriber? Find out more about our subscription offers.
Subscribe now
Existing subscriber?
Enter subscription number


The guide by your side – ensuring you are always up to date with the latest in education.

Get Tes magazine online and delivered to your door. Stay up to date with the latest research, teacher innovation and insight, plus classroom tips and techniques with a Tes magazine subscription.
With a Tes magazine subscription you get exclusive access to our CPD library. Including our New Teachers’ special for NQTS, Ed Tech, How to Get a Job, Trip Planner, Ed Biz Special and all Tes back issues.

Subscribe now