A brief bling with self-publicity

3rd December 2004 at 00:00
Over the years, the Diary has become a connoisseur of the embarrassing press release. We have learned to separate the chaff (ill-judged attempts at capturing the public's eye) from the wheat (exceptional and ground-breaking publicity whoreing). A vintage example of the latter arrived this week from Southwark council, headlined: "Southwark council asks pupils are you blingin' or mingin'?" Media representatives were invited to a photocall at which a "team of blingin' street enforcement and council officers in suits and glasses will arrive by limo at Peckham academy where they will present pupils with 'bling' merchandise for good behaviour towards the environment".

The merchandise turned out to be plastic key rings and dice, hardly the hallmark diamonds and gold celebrated by "bling" culture. The council also plans a "viral email campaign" to try to create "a culture of cool around responsible behaviour". We do hope this is blocked by the kids' virus checkers before more damage is done. Who needs Ali G to send up adults trying to fit in with "street culture" when the adults can do it on their own?

Log-in as an existing print or digital subscriber

Forgotten your subscriber ID?


To access this content and the full TES archive, subscribe now.

View subscriber offers


Get TES online and delivered to your door – for less than the price of a coffee

Save 33% off the cover price with this great subscription offer. Every copy delivered to your door by first-class post, plus full access to TES online and the TES app for just £1.90 per week.
Subscribers also enjoy a range of fantastic offers and benefits worth over £270:

  • Discounts off TES Institute courses
  • Access over 200,000 articles in the TES online archive
  • Free Tastecard membership worth £79.99
  • Discounts with Zipcar, Buyagift.com, Virgin Wines and other partners
Order your low-cost subscription today