Ad enough

14th January 2005 at 00:00
The new sickly-sweet teacher recruitment adverts have not only triggered complaints to the Advertising Standards Authority (see page 1) but extreme cynicism in the TES online staffroom.

One contributor's proposal for a more realistic ad summed up the mood:

"Teacher leading conga of delighted but not out-of-control, spotless children, carefully selected for race, religion etc, down a corridor through bright, sunlit, well-equipped classrooms of smiling colleagues...

singing T-E-A-C-H to the tune of D-I-S-C-O. T - it's tiring, E - eats your life away, A - awful parents, C - chavs for pupils, H - HOLIDAAAAAAAAAYS.

Voice-over: "Yes, if you hate your current job, take a look at teaching - sucks in so many ways, but 12 weeks' holiday and a decent pension."

Email us: diary@tes.co.uk

Subscribe to get access to the content on this page.

If you are already a Tes/ Tes Scotland subscriber please log in with your username or email address to get full access to our back issues, CPD library and membership plus page.

Not a subscriber? Find out more about our subscription offers.
Subscribe now
Existing subscriber?
Enter subscription number

Comments

The guide by your side – ensuring you are always up to date with the latest in education.

Get Tes magazine online and delivered to your door. Stay up to date with the latest research, teacher innovation and insight, plus classroom tips and techniques with a Tes magazine subscription.
With a Tes magazine subscription you get exclusive access to our CPD library. Including our New Teachers’ special for NQTS, Ed Tech, How to Get a Job, Trip Planner, Ed Biz Special and all Tes back issues.

Subscribe now