Bar put on sixth-form beer bus

23rd January 1998 at 00:00
DENMARK. Danish sixth-formers, who already top the alcohol consumption statistics in international studies, are being enticed into pubs by increasingly aggressive marketing methods such as free rounds, advertised on posters inside schools and colleges.

But the latest tactic used to entice sixth-formers into his pub, a free beer bus, could cost Per Thaulow Gremstrup, from Herning, west of Aarhus, his licence.

Having already advertised the bus, Mr Gremstrup collected pupils from the town's sixth-form college, technical school and commercial college as they left after their final lessons on a Friday. The sixth-formers were plied with free draught beer as they were driven to his pub, named East End, where the first round was also on the house.

"There's fierce competition for customers, especially on Friday afternoons, " said Mr Gremstrup.

However, Herning police said Mr Gremstrup was not licensed to serve beer in the bus and he has been charged with breaking a marketing law. "It's a tasteless example of very bad business morals," said assistant commissioner Kaj Stendorf Jensen.

Log-in as an existing print or digital subscriber

Forgotten your subscriber ID?


To access this content and the full TES archive, subscribe now.

View subscriber offers


Get TES online and delivered to your door – for less than the price of a coffee

Save 33% off the cover price with this great subscription offer. Every copy delivered to your door by first-class post, plus full access to TES online and the TES app for just £1.90 per week.
Subscribers also enjoy a range of fantastic offers and benefits worth over £270:

  • Discounts off TES Institute courses
  • Access over 200,000 articles in the TES online archive
  • Free Tastecard membership worth £79.99
  • Discounts with Zipcar,, Virgin Wines and other partners
Order your low-cost subscription today