Book gimmicks slammed

11th September 1998 at 01:00
CHILDREN'S book publishers have been urged to concentrate on quality fiction as their contribution to the National Year of Reading and rely less on gimmicks, celebrity tie-ins and books which talk down to their readers.

Gina Pollinger, a former leading literary agent, who has received the Eleanor Farjeon Award for services to children's literature, this week championed "the stream of quality story-telling" and insisted that "only the creme de la creme will irresistibly captivate young readers".

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