Bradford - Advertising savvy could be a big seller

5th June 2009 at 01:00

Primary pupils will be able to create their own advertisements in workshops being held at the National Media Museum in Bradford next term.

The sessions, led by teachers, will allow children to think about what music and characters would appeal to their target audience, how to write a script and how long the advertisement should last.

The workshops are designed to give pupils the chance to demonstrate their understanding of the power of the media.

They will use media literacy resources provided by Espresso Primary, an online curriculum service, in conjunction with the museum and Education Bradford, the company that runs education services for the council.

Sarah Mumford, learning and audience development manager at the museum, said: "It is crucial that pupils understand how and why the various forms of media they consume are produced.

"They should be able to analyse them and ask questions about audience, objectives and techniques. This exciting module will enable children to discover these abilities in an interesting and engaging way." ws

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