'British? I ain't bovvered'
The Morgan Stanley Great Britons Education Programme aims to encourage pupils to explore their views of what constitutes Britishness and what it means to them.
The programme was developed following research among citizenship teachers. It found that some children rejected being defined as "British" at all, preferring to be associated with their parents' heritage.
A report by Sir Keith Ajegbo this year called for British values to be taught in school. The programme includes three interactive lesson kits to help classes examine British values, diversity and identity and meets requirements for the key stage 3 and 4 curriculum.
The learning programme includes a competition where the winning class will receive pound;1,000 to spend as they wish.