Brochures are a luxury for most

11th October 1996 at 01:00
I was interested to read Hilary Wilce's article on the information provided by schools (TES, September 27). I suspect she was referring to secondary schools, but the same imperatives (both statutory and competitive) apply to primaries.

Every year I design and produce the prospectus for one such school, a small local primary that has the same obligation to inform and the same need to attract as larger, richer establishments. I have no direct connection with the school, but as a small local business I provide this service free of charge, as do the many others - parents, governors and associates - who freely give their time, expertise and resources.

I do not know what the total cost of these services would be, but at normal market rates my fees alone would far exceed the school's budget for the task.

Hilary Wilce should reflect that in many schools the resources (not just money, but energy, creativity, commitment) that are devoted to this function, are necessarily taken from those that go into fundamental education. She should also consider that, for the majority of families who are less mobile than her own, the primary source of information remains the views and opinions of their friends and neighbours, who do not choose their children's schools by means of an exercise in textual analysis.

JOHN CRISP LINC Languages 2 The Street Mortimer Berkshire

Log-in as an existing print or digital subscriber

Forgotten your subscriber ID?


To access this content and the full TES archive, subscribe now.

View subscriber offers


Get TES online and delivered to your door – for less than the price of a coffee

Save 33% off the cover price with this great subscription offer. Every copy delivered to your door by first-class post, plus full access to TES online and the TES app for just £1.90 per week.
Subscribers also enjoy a range of fantastic offers and benefits worth over £270:

  • Discounts off TES Institute courses
  • Access over 200,000 articles in the TES online archive
  • Free Tastecard membership worth £79.99
  • Discounts with Zipcar,, Virgin Wines and other partners
Order your low-cost subscription today