Children in action for TV ad
Director Kevin Thomas asked 85 pupils at Ayloff primary in Hornchurch to run past the camera and pretend to be playing outside to help promote www.learnfree.co.uk - the TES's education website for parents.
Head Angela Shea must now decide how to spend the pound;1,100 location fee and the pound;500 the children earned as extras. Her netball court also got a much-needed make-over, because the worn-out lines din't show up on camera.
She said: "All the children were very keen to take part. Even the ones who weren't filmed enjoyed what was going on and I think it's been a learning experience for all of us. We'll certainly find a way of building on this experience as part of their work in class over the coming weeks."
The adverts highlight parents' concerns: scenes include a pupil who sits alone in the playground, and girls wearing make-up. The adverts are due to go out in April.