Children see themselves on TV
A third of the 1,681 young people surveyed for Sussex Careers Service want a job instead in arts, design or entertainment.
Only 2 per cent aspire to a career in engineering, with 1 per cent or less attracted to finance and manufacturing.
But when asked to stop dreaming and get real about what job they expect to get in the future, there was a minor change.
Then, they put teaching second - after being a fashion or interior designer. The medical and legal professions were also seen as realistic career options, as were jobs in buiness, administration, and information and communications technology.
Stephen Gauntlett, chief executive of Sussex Careers Service, said the results of the survey, carried out by education and research organisation Roffey Park, reveal "an economic crisis waiting to happen".
"Five to 10 years ago people were looking for power," he said.
" Now they are just looking for fulfilment."
Pay is of secondary importance to finding a job that satisfies them, according to today's youth, who also want time for interests outside work.
And nearly half are keen to get involved in some kind of voluntary work - which is a big boost for the Government's attempts
to encourage a culture of good