Comedy of errors

8th February 2008 at 00:00
Promoting educational initiatives can be a tricky art. If you are too flat about your project and use too much jargon, you are in danger of making teachers fall asleep. But there is a risk of bad taste if you go too far in "sexing up" your scheme.

Heed the experience of Starchaser Industries, a group of space-related technology companies in Manchester. They have been taking an 11-metre rocket to schools on a lorry to promote science and engineering. Exciting stuff. So it probably was not necessary to title their announcement "British rocket hits 100 schools" - a somewhat unfortunate headline, especially when schools in parts of the Middle East have been hit by rockets.

Equally mischievous, but funnier, was an announcement by Hull City Council.

It has been running a successful scheme to get primary school children to wear seatbelts by showing them a video of a teddy bear's misadventures on a car journey. The headline for this announcement? "6000th child belted in Hull".

Teachers may be disappointed to learn that the city, in the East Riding of Yorkshire, is not reintroducing corporal punishment.

Subscribe to get access to the content on this page.

If you are already a Tes/ Tes Scotland subscriber please log in with your username or email address to get full access to our back issues, CPD library and membership plus page.

Not a subscriber? Find out more about our subscription offers.
Subscribe now
Existing subscriber?
Enter subscription number


The guide by your side – ensuring you are always up to date with the latest in education.

Get Tes magazine online and delivered to your door. Stay up to date with the latest research, teacher innovation and insight, plus classroom tips and techniques with a Tes magazine subscription.
With a Tes magazine subscription you get exclusive access to our CPD library. Including our New Teachers’ special for NQTS, Ed Tech, How to Get a Job, Trip Planner, Ed Biz Special and all Tes back issues.

Subscribe now