Daily Mail linked with sponsorship

30th November 2007 at 00:00
The Daily Mail has long championed traditional education and strict discipline in its thunderous editorials.

Reports this week suggested its philosophies could be about to move from the page and into the classroom with sponsorship of an academy.

It was claimed that the owner of the Daily Mail, Lord Rothermere, has been in talks with a senior government adviser about backing a school in west London.

The press baron was previously said to have got cold feet over the idea, fearing it could compromise his newspapers if they wanted to criticise the programme.

Nobody at the Rothermere Foundation, a grant-giving charity, was able to confirm whether the plans were now back on track.

If the deal goes ahead, the Mail would join other household names associated with academy sponsorship.

Lancashire County Council said it was currently in talks with mobile phone giant Carphone Warehouse about sponsoring an academy in Preston.

The potential deal would mark a significant change of direction for the company, which has previously been best known as a sponsor for its deal with Big Brother. It pulled that support following the racism row involving Jade Goody and actress Shilpa Shetty. David Ross, the company's deputy chairman, is already the personal sponsor of Havelock Academy in Grimsby, which opened in September.

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