It looks like it is going to be a tough contest in the FErret award for the principal with the biggest ego.
Lewisham college's Ruth Silver could be a candidate but that would be most unfair. The college website's homepage is dominated by a picture of Ms Silver, alongside a personal message in her name.
And if you phone the college you may be greeted by the recorded words "hello, and thank you for calling Lewisham college. I'm Ruth Silver, the principal", in her own strangely alluring voice.
Not bad, Ruth - but a sharp-eyed chum has brought to FErret's attention a more effective and more subtle masterstroke of self-publicity.
Step forward Keith Norris, the deeply philosophical principal of Bolton college.
Outside is a silver plaque (That's a silver plaque, not a plaque named after Ruth Silver.) It is inscribed with quotes from the great and the good about the value of education.
The authors of these pearls of wisdom? Nelson Mandela, Plato... and one Keith Norris And what are Mr Norris's tear-jerkingly profound words? "Learning is the key to a successful and fulfilling life."