Degrees promoted over basic skills

3rd February 2006 at 00:00
Colleges spend more recruiting students for higher education courses than they do on promoting basic skills, a survey has revealed.

Two out of three colleges ran advertising campaigns for higher education programmes, including foundation degrees, in 2004-5.

Fewer than half advertised basic skills courses.

Of those colleges that did run basic skills campaigns, the total amount spent was less than pound;1,000 in six out of 10 of the colleges, the poll found. Three out of four colleges spend at least pound;90,000 on promotional activity and one in four colleges spent more t.han pound;200,000.

The poll also discovered that a greater proportion of sixth-form colleges ran basic skills campaigns, than tertiary or general further education colleges.

The report which followed the survey results said: "This shows the willingness of sixth-form colleges to broaden their portfolios and expand overall capacity in the sector."

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