Eat, drink and be trendy
Sandwiches are just not cool enough - unless they're melted mozzarella on ciabatta - according to a survey of five to 11-year-olds.
And it's not just the food that gets the once-over from the style-police in the school canteen.
You've got to have the right container to carry your naan and Foccaccia bread.
The trend in designer lunches, revealed in survey by advertising agncy McCann-Erickson, goes a step beyond the days when pupils refused to take supermarkert own-brand crisps to school and insisted on Walkers.
These days, yoghurts must be frozen, choc-ices have to be Galaxy and even cheese triangles have to be Dairylea Lunchables, according to the survey.
A spokesman for the agency said: "Lunch-time has become a mini-fashion parade.
"You have to have the right food and the right shape and colour of box to show other kids that you are in the know."