Essential marketing tool
Tony Pitcher, the caretaker principal, thinks the college is spending too much money on certain activities, like teaching students - a problem he is addressing with a round of redundancies.
So in what kind of person is the college investing?
A job advert sheds some light on the matter. It shows the publicity-conscious Mr Pitcher is keen to appoint that most essential of people, a director of marketing and communications.
The advert says: "As director of marketing and communications, we need you to communicate our vision with imagination, insight and flair."
For which the college is prepared to pay up to pound;58,000 per annum.