Fifth of staff have seen Teachers' TV

4th November 2005 at 00:00
Last week the board of governors of Teachers' TV published its first independent assessment of the channel, giving a positive report on progress so far. We were therefore very disappointed to read the inaccurate and damaging TES headline (October 28) "One in 30 tune into teachers' channel"

which dominated the article reporting this.

The headline was factually inaccurate. As stated in the article, independent research shows that more than a fifth of teachers with satellite or digital have watched Teachers' TV and total viewership per month is about 280,000.

The article also makes an entirely misleading comparison with the viewership of entertainment channels. Teachers' TV is not primarily an entertainment channel: it is designed to be a resource for continuous professional development and so it is disingenuous to compare it with the Poker Channel or BBC4. It is the equivalent of someone claiming that The TES is failing solely on the basis that its circulation is much less that that achieved by other newspapers designed to appeal to a wider non-educational audience.

As chairman of the board of governors I have no commercial interest in Teachers' TV. The board is entirely independent both of the DfES and of the channel supplier, Educational Digital.

Teachers' TV is a new and innovative channel which has already proved its potential as a service to the schools workforce as well as to a broader audience of parents. I do hope that you will be able to reflect this important development more accurately in the future.

Sir Paul Judge. Chairman, TTV board of governors Caxton House, 6-12 Tothill Street London SW1

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