Cleaners, dinner ladies and support staff should be helped up the career ladder in the same way as teachers, say education chiefs in two of Scotland's largest authorities.
Margaret Doran, children and families executive director at Glasgow City Council, told her staff that they must create more opportunities for career progression. Some staff were left in jobs where they had little encouragement to aim higher.
They were held back by "mad working patterns", including working nights, Ms Doran said. A better work-life balance was needed.
Larry Forde, South Lanarkshire Council's executive director of education resources, said the authority's teachers included those who had started their careers as support assistants.